9 Tips For How To Choose A Domain Name For Your Business

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Are you looking for how to choose a domain name for your business? You know – the URL .com address that you will use FOREVER and determines what your website is. Yeah, no pressure. Well, let me help you with these tips!


A Quick Summary:

Pretend you have to give an elevator pitch sharing your website for your business. Better yet, try to explain it to your parents or grandparents. Yeah, it needs to be that simple. Choose a domain name that is simple, easy to spell, short, and communicates clearly what your business is.


How to choose a domain Name for your business

Your perfect domain name not only exemplifies your business, but helps future clients decide if they want to hire you. A poorly constructed domain name can be a red flag for some people, and tells a lot about the owner. It’s like using a MySpace account in 2024. It just not current enough to proclaim, “I deserve your business!”

Let me show you how to choose a domain name for your business in 2024!

1. Use a .Com extension

If you go to Namecheap (my favorite domain registrar) and look at all the available domains, you will see TONS of extensions. Some options are: .com, .net, .org, .co, .shop, .store….and even crazy ones like .africa, .bio, .best, .bar.

If you want your website to perform well, and be found easily, use .com. The other extensions will not perform as well, and will be very hard to find. Of course, if your domain is absolutely only possible with different domain extensions, I get it! But if possible, use a .com extension.

This is a good description of what different extensions mean.


2. Be able to pronounce it easily

I once owned a business and named it “The Design Consortium” – and the domain was designconsortiumonline.com. Yeah. Imagine explaining that to people. Not a great move. If you have to spell and explain your domain, it’s too complicated. If you can’t communicate your domain to someone in an elevetor pitch (and have them remember it!), find a new one!


3. Keep it short

Again, adding additional words to your domain in order to secure the right wording (ie. “designconsortiumonline“), is just very cumbersome and clunky. People will forget the additional words “online, services, blog” and might not be able to find you in the future. Find a combination that names your business, without adding additional words.


4. Don’t Use Hyphens, Underscores, Numbers

Using hyphens, underscores, and numbers weakens your domain name. It’s like having an email address that is [email protected]. It’s not as strong as a direct top-level domain that doesn’t rely on additional symbols. It also will be hard for your ideal visitors to remember, and they will probably not be able to find your domain when they look for it on the internet.


5. Set yourself apart from your competition

Do your research! Are there a hundred businesses that have similar wording? Are there a dozen websites that use similar combinations for words? Choose something different. Find an alternative domain name that works for you, but can’t be clumped with your competition. Using a Google Search for brands, trademarks, and similar businesses is a great way to start.


6. Use keywords

This is the process experts use to find what keywords and phrases are ranking with Google search right now. There are a million ways to use keyword research to find what works with search engine optimization. But this is what I recommend:

Niche keywords are long-tail keywords, not singular competitive keywords. These are phrase-like keywords that appeal to a very narrow audience. The goal is to find a long-tail keyword that you can use for an entire website.

My favorite free website is Google Keyword PlannerGoogle Keyword Planner is Google’s Keyword Planner for Google Ads that shows the best keywords.

  1. Set up a Google Ads account (for free)
  2. Enter a short starter keywords (ie. “interior design”)
  3. Add a filter: Low Competition
  4. Sort by Average Monthly Searches (Search Volume)
  5. Start by looking at the long-tail keywords that appear for low monthly searches, and find something that is large enough to use for a website, but small enough for a target audience (ie. “3D Room Design”)
  6. Now check that domain possibility with available names on Namecheap (directions below!).
Are you looking for how to choose a domain name for your business? You know - the URL .com address that you will use FOREVER and determines what your website is. Yeah, no pressure. Well, let me help you with these tips!

7. Consider using a coined word or your Name

Coined words are cool! Think of business names like “Facebook” or “Uber” or “Bitcoin”. These words were made up and created just for these businesses. This makes finding a good domain name very easy. Use your creativity and think of new coined words that describe your business by making up a new word.

Business name generators, like Namelix, are AI-powered name generation tools that generates relevant brand names and business name ideas. Using these generators, you can filter by keyword, unique business name style, name length, and even available domain. They can also help you create a coined word!

Using a business name generator is a fun guessing game to find a identity that suits your site. Here are some tips for using Namelix to find your business name:

  1. Experiment with keywords and themes: Business name generators often allow you to input keywords or themes related to your business. Experiment with different combinations to see what resonates. Be specific and try a variety of keywords that capture the essence of your brand. Know your preferences, use your creativity, and start the naming process before you even start using an AI-powered tool.
  2. Check Domain Availability: With Namelix, it is possible to check the availability of the corresponding domain name availability, which is essential in this era. Having a consistent business name and domain name reinforces your brand identity and makes it easier for customers to find you online. Many business name generators provide available domain names as part of their service.

In my attempt to find a business name for this site (Yes! This one – The Motherboard Mentor), I entered as a prompt:

“website tech help for entrepreneurial moms”

See below the first set of results I was given.

From here, I am able to save names, browse more, and filter down. I’m also able to see possible logos. But I’m not given a lot of freedom to ask for specific results. Instead, I am able to read through a queue of catchy coined names and click and find one that identifies my site.

Business name generators, like Namelix, are AI-powered name generation tools that generates relevant brand names and business name ideas.

8. Take your time but act fast

Domains disappear quickly! So many times I’ve waited a few days before purchasing the right domain name, and I’ve lost it. I’ve also been known to think of a domain name in my sleep and purchase it before breakfast. Yep, true story.

So act on it! The best domain names are a hit commodity, and are worth buying for a few dollars just to not lose it!


9. Use Namecheap Beast Mode Generator

My favorite way to purchase and register a new domain is with Namecheap domain name registrar. I love this platform because it is not tied to a hosting provider. If you purchase a new domain name with a host with Bluehost, for example, then it is very hard to transfer your domain if you move web hosts.

But, if you purchase from Namecheap, then if is available to connect to any host you use. It’s very streamlined, and almost too easy.

My favorite way to find available domains with Namecheap is with their “Beast Mode“. Just click “Beast Mode” in the search bar and you are given an awesome domain name generator that helps you find web addresses and business domain names that are available with your criteria.

Once you are inside the generator, you can add keywords and variations to target, choose the extension you want (ie. just com domains), and any rules you want the generator to follow (ie. like “Use domain hacks”). This will show you every available name for your business.

This is how I found out that “3DRoomDesign.com” is taken, but not “try3DRooms.com”! I love that domain using “Try” as the prefix.

My favorite way to purchase and register a new domain is with Namecheap domain name registrar.
My favorite way to purchase and register a new domain is with Namecheap domain name registrar.

Honorable Mention – Check Social Media Handles

I’m not much of a social media gal, but if you are interested in advertising your business on social media (Twitter, Facebook, Instagram, Youtube), definitely check out which handles are available so you can get a great domain name AND a great social media handle at the same time.

Are you looking for how to choose a domain name for your business? Here are 10 tricks

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